Creation of a social media campaign through photographic content for Fix Hellas.
Fix Hellas is a historic Greek beer, founded in 1864 by Johann Karl Fix in Athens. It was the first major brewery in Greece and gained international recognition with 38 gold medals. After a challenging period of decline, Fix made a strong comeback in 2009 under the ownership of Chitos AVEE. It is known for its smooth taste, malty flavor, and long-lasting aftertaste, making it the perfect choice for any moment and occasion.
In collaboration with Fix, the Farawayfarers sought natural landscapes that could keep the beer cold all year round. Camping by alpine lakes, diving into frozen waterfalls, canoeing on rivers, hiking through forests with ancient plane trees, and climbing mountain peaks were some of the most #truecool activities that allowed them to keep their Fix beer chilled.
The campaign won an award at the Social Media Awards.
