Video campaign production for Attrattivo’s Spring-Summer 2023 collection.
Attrattivo is a Greek fashion brand founded in 1989, and over the years it has become one of the most recognizable names in the field of young women’s apparel in Greece. Its philosophy is rooted in combining comfort with modern style, offering clothing that meets the needs of the contemporary woman — dynamic, independent, and full of personality.
Attrattivo stands out for its casual-chic designs, high-quality materials, and attention to detail. Drawing inspiration from international fashion trends while maintaining its own authentic identity, the brand creates collections that are both stylish and wearable.
With a strong retail presence across Greece and abroad, along with a fully revamped online store, Attrattivo continues to invest in innovation and sustainability, shaping the style of the next generation.
Set against the unique and diverse landscapes of Crete, a campaign was created based on the message “Around the Sun.” Our goal was to showcase the summer collection in combination with the island’s stunning locations.
Using the sun and its rays, which frame each shot and add color to the landscapes, a short film and photographic material were created, exuding a light, fresh, and summery atmosphere.
Creation of a series of short videos aimed at showcasing each piece of clothing individually, set against the different landscapes of the island.
